Rightguard

Rightguard created this brilliant ambient campaign in 2007, they fitted emergency panels on buses and trains that if they realised they were sweating (or someone else was!) could be broken and the deodorant was available. This campaign was hugely successful and this kind of thinking is one of the best ways to get products noticed. There is an emergency hotline to call and get free samples and the illustration that accompanies it is humorous, a witty ambient campaign.

Rugs that say something

John Pour Home wanted to challenge 'the way we think about rugs', he creates hand cut felt rugs that can say more or less whatever you want them to. It is refreshing to see type being used in an original way and rugs being given a redesign.

Diesel 'porn film' advert

Diesel's advertising has already been featured in my blog but their new campaign is even more controversial. Diesel have created a new internet advertising campaign to celebrate the company's 30th Birthday. The film is created from existing porn movies with cartoon characters blocking out anything too explict. The advert is absolutely obscene but quite amusing, it will definitely get people talking! The agency, the Viral Factory who created the film claim that it aims to remind people that "Diesel is a brand not to be taken for granted, and that they should continue to expect the unexpected". After this advert i don't think people know what to expect from Diesel!

Fire-poi typography

Nir Tober is a graphic designer from Israel who has created the alphabet using a camera on a slow shutter speed and poi. It took him about 15 hours to complete all 26 characters and is upset by reports that the images had been photoshopped. Although it wouldn't be a very adaptable font (i'm struggling to think of uses for it!), it is beautiful and a great example of people finding new ways to create typefaces.