Rightguard created this brilliant ambient campaign in 2007, they fitted emergency panels on buses and trains that if they realised they were sweating (or someone else was!) could be broken and the deodorant was available. This campaign was hugely successful and this kind of thinking is one of the best ways to get products noticed. There is an emergency hotline to call and get free samples and the illustration that accompanies it is humorous, a witty ambient campaign.
Monday, October 6, 2008
Rightguard
Rightguard created this brilliant ambient campaign in 2007, they fitted emergency panels on buses and trains that if they realised they were sweating (or someone else was!) could be broken and the deodorant was available. This campaign was hugely successful and this kind of thinking is one of the best ways to get products noticed. There is an emergency hotline to call and get free samples and the illustration that accompanies it is humorous, a witty ambient campaign.
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