URBIS in Manchester has recently shown an exhibition titled 'How
Manga took over the World'. Explaining and examining the roots of
Manga and the influence it has on advertising, fashion, music and culture today. I am absolutely fascinated by the style of
Manga and can see how it is easy applied to advertising and
corporate communication.

Although i was aware of this style i had never considered the effect it has on things like music videos, for example Britney Spears' 'Break the Ice' video a great way to market the new single whilst trying to gloss over Britney's recent image and behavioural problems. I think the characters used in
Manga are fantastic at communicating values to consumers, a Sheffield based company called
TADO, their work is all within a broad style but has been used for
enormous companies like Honda, Sony and Microsoft. At the exhibition there is a section on creating your own
Manga creatures, seeing young children doodling away made me want to know more about
Manga and experiment with it. The influence
Manga has had on
advertising is something i would like to research, and could possibly be used as a future project.