Spring Shrouds was an ambient project by artist and designer Jai Redman. One hundred covers were made with an illustrated tree and the copy, "Trees breathe adverts suck" printed onto both sides. These covers were then placed over all of the free-standing advertising boards in Manchester city centre with the aim of giving consumers a break from the constant harrassment of advertising and provide 'a few precious moments of peace and beauty'. For the thousands of commuters going into Manchester every day i am sure many of them will have been forced into thinking about this statement. It's amazing how much advertising we see everyday and this campaign makes me think about how effected i am by this advertising and what my life would be like without it. The project is thought provoking and hopefully made people consider their consumerist livestyles.
Wednesday, September 10, 2008
Spring Shrouds
Spring Shrouds was an ambient project by artist and designer Jai Redman. One hundred covers were made with an illustrated tree and the copy, "Trees breathe adverts suck" printed onto both sides. These covers were then placed over all of the free-standing advertising boards in Manchester city centre with the aim of giving consumers a break from the constant harrassment of advertising and provide 'a few precious moments of peace and beauty'. For the thousands of commuters going into Manchester every day i am sure many of them will have been forced into thinking about this statement. It's amazing how much advertising we see everyday and this campaign makes me think about how effected i am by this advertising and what my life would be like without it. The project is thought provoking and hopefully made people consider their consumerist livestyles.
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