Ladbrokes bingo have created a new TV advert that shows massive, inflatable bingo balls rampaging through the street of Liverpool. It can't have been an easy thing to coordinate but i think it was worth it, the advert tries to give the impression that bingo is exciting. The advertstruck me as well totally different to all the other gambling adverts i have seen and that will no doubt help it to get noticed. Ladbrokes appear to be trying to change the perception of bingo and appeal to a wider audience.
1 comment:
I completely agree with your comments Bell, they are trying to push bingo into a new arena, away from the tacky shiny bright colours of many current bingo advertisements. With this new style of advert I think that will definitely be appealing to a wider audience. The ad itself I really like, it makes bingo seem a lot more exciting, and the converting the bingo balls into full sized inflatable balls I think is a brilliant image
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