Warburtons

When i was at the Tall Ships Regatta in Falmouth, i found the shapes made by the rigging and sails interesting. This could provide provide inspiration for a painting or a pattern. The amount of ropes on the bigger ships is unbelievable, watching the crew sailing the ship is a piece of art in its own right.
However the thing that really caught my attention in the habour was a cunning piece of advertising from Warburtons. The habour was busy and there were several school groups there with stressed out teachers trying to keep the children together. One school group had florescent jackets on, this made them instantly easy to spot. The jackets were clearly sponsered by Warburtons, and on the back sported the Warburtons logo and the copy 'Use your loaf'! I thought this was a great was of getting the company name out there and the witty copy that accompanies it provided everyone aroung me with a little chuckle. An intelligent move by Warburtons, cheap advertising that will be seen over and over again as well as being giving the impression that they are helping the community.