Lurpak

I love this new Lurpak advert, after demanding respect and love for the potato the advert then encourages you to do this by giving it some Lurpak. Butter is commonplace in every fridge in the UK and i think quite a tricky thing to advertise, this advert really caught my attention as it appeared to be promoting something totally different. Lurpak realised that butter isn't eaten on its own and by putting it in context people are more likely to pay attention to it.