Fiesta competition

I saw an advert for a competition being run by Ford, to enter you have to create a piece of art that represents the essence of 'now'. The winner will have their artwork featured in the new Fiesta advertisements and receive £2000 of vouchers to the Eyestorm art gallery. As well as being quite a good competition that will no doubt receive plenty of entries, it helps to raise the profile of Ford and specifically the Fiesta. If you visit the website to enter the competition you are offered a test drive and a brochure. This helps to increase the number of people that Ford are reaching through their advertising, a thoughtful competition that is also a clever marketing ploy.