URBIS in Manchester has recently shown an exhibition titled 'How Manga took over the World'. Explaining and examining the roots of Manga and the influence it has on advertising, fashion, music and culture today. I am absolutely fascinated by the style of Manga and can see how it is easy applied to advertising and corporate communication. 
Although i was aware of this style i had never considered the effect it has on things like music videos, for example Britney Spears' 'Break the Ice' video a great way to market the new single whilst trying to gloss over Britney's recent image and behavioural problems. I think the characters used in Manga are fantastic at communicating values to consumers, a Sheffield based company called TADO, their work is all within a broad style but has been used for enormous companies like Honda, Sony and Microsoft. At the exhibition there is a section on creating your own Manga creatures, seeing young children doodling away made me want to know more about Manga and experiment with it. The influence Manga has had on advertising is something i would like to research, and could possibly be used as a future project.
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